Brand & Retail Playbook Intern - Located in Vietnam (French/ EU Students)

About Marou

At Marou, our mission is to connect the world with award-winning Vietnamese Chocolate. We are a vertically-integrated chocolate company dedicated to crafting the finest artisanal chocolates using only the highest quality ingredients. With a commitment to exceptional taste, sustainability, creativity, and design, we aim to provide a unique and indulgent chocolate experience to our customers. Our products are distributed worldwide, and we pride ourselves on maintaining a high level of customer satisfaction.

Role Purpose

As part of Marou's Marketing team, the Brand & Retail Playbook Intern supports the development of a comprehensive Brand Book and Retail Playbook to guide the brand's future international expansion. Working directly with the COO, the intern documents and structures Maison Marou's identity, customer experience, visual standards, storytelling, and retail operating standards. Consolidating knowledge from across the company into clear, reusable guidelines.

The role helps ensure brand consistency and operational excellence across future markets and touchpoints.

Key Responsibilities

Brand Book & Retail Playbook Support

• Support the development and maintenance of Maison Marou's Brand Book and Retail Playbook, under the direction of the COO.
• Document brand identity, customer experience, visual standards, and storytelling guidelines.
• Document retail operating standards (store operations, service standards, merchandising, and new-store-opening best practices) into clear SOPs and checklists.
• Structure information into clear, reusable, easy-to-navigate formats.

Cross-functional Knowledge Gathering

• Collect and consolidate brand and operational knowledge from cross-functional teams (marketing, design, retail, commercial, operations).
• Interview internal stakeholders, including store and operations staff, to capture tacit knowledge and current best practices.
• Coordinate inputs, track open items, and keep documentation up to date as the brand evolves.

Research & Benchmarking

• Conduct research and benchmarking on premium, luxury, hospitality, and lifestyle brands to support brand and retail development.
• Identify best practices in brand documentation, retail playbooks, customer experience, and international expansion frameworks.

Strategic Project Support

• Support strategic projects related to international brand and retail expansion, working closely with the COO.
• Draft presentations, guidelines, and decks for internal and external stakeholders.
• Collaborate with the creative team on the visual layout and polish of final materials.

Minimum Requirements

• C1 level in English (strong written and verbal communication).
• Excellent organizational skills and attention to detail.
• Strong ability to structure and document complex information clearly. Turning interviews, notes, and scattered inputs into organized, easy-to-navigate guidelines and SOPs.
• Ability to work independently while collaborating with cross-functional teams (marketing, design, retail, operations).
• Comfortable working directly with senior leadership and interviewing stakeholders across functions.
• Genuine interest in branding, storytelling, retail, and premium consumer brands.

Preferable Requirements

• Previous experience in marketing, brand management, communication, project management, technical/process documentation, knowledge management, consulting, or operations; any background involving structuring information into clear deliverables.
• Experience creating presentations, guidelines, reports, SOPs, or playbooks.
• Familiarity with Adobe Creative Suite (InDesign, Illustrator, Photoshop) is a plus.
• French language skills are a plus.
• Experience in the food & beverage, hospitality, or luxury sectors is a plus.

Additional Information

• This internship is located in Vietnam and is intended for French or EU students.
• The position offers an opportunity to work directly with senior leadership and gain hands-on experience in brand development and international expansion strategies.
• The intern will have the chance to contribute to the growth of a premium chocolate brand with a strong commitment to quality and sustainability.